Description
Okanagan Go is seeking an ambitious and creative Regional Marketing Director to lead local growth initiatives and elevate tourism visibility across the Okanagan.
This role is responsible for developing regional marketing campaigns, business partnerships, local storytelling initiatives, destination awareness, visitor engagement, and supporting growth across Okanagan Go and VIBE Okanagan.
You will work closely with wineries, restaurants, attractions, accommodations, events, tourism operators, and local businesses to increase exposure while helping visitors discover what makes each region unique.
This is not a traditional corporate marketing role. We are looking for someone who enjoys being in the community, building relationships, identifying trends, and turning ideas into measurable growth.
Employment Type
Full-Time / Contract / Hybrid
Compensation
Salary + Performance Bonus
- Base Salary: $65,000–$90,000 CAD
- Annual Performance Bonus: $10,000–$35,000+
- Partnership Growth Incentives
Estimated Annual Earnings
$75,000–$125,000+ CAD
Responsibilities
- Develop regional marketing plans and execute campaigns
- Increase awareness of Okanagan Go and VIBE Okanagan
- Build relationships with:
- wineries
- restaurants
- hotels
- tourism operators
- event organizers
- local brands
- Coordinate destination campaigns and seasonal promotions
- Develop local guides and tourism features
- Support business partner launches and promotional campaigns
- Identify sponsorship and co-marketing opportunities
- Work alongside sales teams to support listing growth
- Collaborate with content teams on articles, interviews, and campaigns
- Analyze visitor engagement and recommend improvements
- Grow local email audiences and community participation
- Represent Okanagan Go at community and industry eventsQualifications
Required - 3+ years experience in:Marketing
- Tourism
- Hospitality
- Media
- Business Development
- Strong project management skills
- Experience running digital campaigns
- Excellent communication and presentation abilities
- Comfortable attending local meetings and events
- Driver’s license and reliable transportation
Preferred
- Knowledge of the Okanagan region
- Experience with:social media strategy
- email marketing
- CRM systems
- sponsorships
- tourism marketing
- WordPress and content publishing
- Existing network of local business contactsIdeal Candidate
You are: - Creative but commercially minded
- Highly organized
- Comfortable speaking with executives and business owners
- Passionate abot tourism and local experiences
- Able to independently identify opportunities and execute quicklyBenefits
- Flexible schedule
- Hybrid work model
- Opportunity to shape regional tourism growth
- Marketing budget support
- Networking opportunities across the Okanagan
- Leadership growth path into Director of Growth or VP MarketingVacancy Type
1 Position Per Region (5 Total Positions)